Showing results 1 - 5 of 29 for the author: Boettcher Communications Staff.

Tip From Dina – April 27th – Don’t Overlook The Power of Locals

Today’s Tip: (from Dina) When you’re doing business in a tourism destination, do not overlook the power of locals. Businesses that cater not only to tourists, but also to residents, fair much better in ANY economy. (yeah, I had a … Continue reading

Posted in General, Marketing |

Tip from Bill – April 26th – Communicate With Your Graphic or Web Designer

Today’s Tip: (from Bill again!) Communicate with your designer. Respond to emails, give feedback in meetings and never, never be afraid of hurting their feelings. Thick skin is a prerequisite for the job!

Posted in General, Marketing, Print |

Tip from Bill – April 25th – Watch Your Fonts

Today’s Tip: Beware of going “font crazy”. Bill says that you shouldn’t have more than 3 different fonts within an ad or brochure. It’s best to keep it to two and then vary the boldness, italicize, etc. for a little … Continue reading

Posted in General, Marketing, Print |

Get an internship

This week I had the opportunity to meet with a college junior who is interested in working in the public relations field after graduation. It was refreshing to meet with a student working on a class assignment and eager for … Continue reading

Posted in General |

The UnSexy Secret to Success

At a recent party, I ran into a dear friend, who also happens to have been (and continues to be) a much-appreciated mentor in my life. Not being one to beat around the bush, she looked me straight in the … Continue reading

Posted in E-news |