Don’t get overwhelmed by the myriad of methods to promote your business. First, consider your target market and how to best reach them and then be consistent with your message. Stay focused!
Today’s Tip: (from Dina) When you’re doing business in a tourism destination, do not overlook the power of locals. Businesses that cater not only to tourists, but also to residents, fair much better in ANY economy. (yeah, I had a … Continue reading
Today’s Tip: (from Bill again!) Communicate with your designer. Respond to emails, give feedback in meetings and never, never be afraid of hurting their feelings. Thick skin is a prerequisite for the job!
Today’s Tip: Beware of going “font crazy”. Bill says that you shouldn’t have more than 3 different fonts within an ad or brochure. It’s best to keep it to two and then vary the boldness, italicize, etc. for a little … Continue reading