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Tip from Dina – May 8th
Don’t get overwhelmed by the myriad of methods to promote your business. First, consider your target market and how to best reach them and then be consistent with your message. Stay focused!
Tip From Dina – April 27th – Don’t Overlook The Power of Locals
Today’s Tip: (from Dina) When you’re doing business in a tourism destination, do not overlook the power of locals. Businesses that cater not only to tourists, but also to residents, fair much better in ANY economy. (yeah, I had a … Continue reading
Tip from Bill – April 26th – Communicate With Your Graphic or Web Designer
Today’s Tip: (from Bill again!) Communicate with your designer. Respond to emails, give feedback in meetings and never, never be afraid of hurting their feelings. Thick skin is a prerequisite for the job!
Tip from Bill – April 25th – Watch Your Fonts
Today’s Tip: Beware of going “font crazy”. Bill says that you shouldn’t have more than 3 different fonts within an ad or brochure. It’s best to keep it to two and then vary the boldness, italicize, etc. for a little … Continue reading
Get an internship
This week I had the opportunity to meet with a college junior who is interested in working in the public relations field after graduation. It was refreshing to meet with a student working on a class assignment and eager for … Continue reading
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