Greetings! Mike, Andy and I have come up with some basic marketing packages to help your business maintain its current customer base and expand into new markets in 2010. We like to call them “The Fab Four”. Ok, I like … Continue reading →

The first time I heard of the acronym K.I.S.S. (Keep It Simple Stupid) I was about 14 years old and it came in the form of screams directed at the back of my head. The screamer was Ron Kunold, my … Continue reading →

Know your business inside and out – know your brand, your customers. Make sure your logo looks good in black and white as well as in full color. A great logo is easily reproduced. Avoid gradients, 3D effects and intricate … Continue reading →

I’ve spent the last month – on and off – learning as much as I can about social media. I’ve had Facebook and LinkedInaccounts for quite some time, but had only begun to scratch the surface of their usefulness. At our last … Continue reading →

“Times are tight. We really have to slash our spending, but what do we cut?” “Well, preferably nothing out of the marketing budget because that is exactly how you bring in more business. Keeping your foot on the gas allows … Continue reading →