Our marketing team started off by facilitating branding exercises, which lead to the selection of a service name and overall brand. Next, a new logo and visual brand was created for the shared ride service. A marketing and PR plan was then developed for the new Door 2 Door Rides service including ad purchases, creative for print and radio and press releases. Car wraps incorporating the new logo were designed and installed for the service’s 3 new vans. A basic website was designed and developed to promote the service. A tote design and a long-term promotional plan are currently being developed.